Making Music at Nashville Main
Country stars Carrie Underwood and Miranda Lambert film new video with a little help from Regions associates.
AUG. 22, 2014 - On the evening of May 20, Regions’ Nashville Main branch welcomed two very special guests — country superstars Miranda Lambert and Carrie Underwood. The two were filming a music video for their hit Somethin’ Bad, in which they appear as bank tellers.
The entire video shoot came together quite quickly, over a five-day period. Director Trey Fanjoy found out she would be doing the shoot the week before, and quickly had to find a bank where they could film. Fanjoy realized she knew someone who might be able to help her: Regions’ Lisa Harless, a private wealth advisor who is well-connected to the Nashville music scene. She immediately put Fanjoy into contact with colleague Brian O'Meara, Nashville marketing director. O’Meara had helped facilitate some shoots at Regions facilities in Nashville during the past for ABC’s Nashville and a Robin Williams movie.
The video was filmed on a tight schedule; all scenes were shot in one day, taking place in a handful of different locations around downtown Nashville. Scenes at Nashville Main were shot in the lobby and safebox vault of the branch, as well as a downstairs hallway leading to the mailroom. The branch was the last location to be used — setup started right after the lobby closed at 4 p.m., and filming finished around 10 p.m.
Ten extras — all Regions associates — played bank employees and customers in the branch scene. They were from the Nashville Main, Music Row and East Nashville branches. The role of security guard was played by Roderick Heidelberg— the actual security guard in the branch.
“The actual filming was fun and very upbeat — you could tell Carrie and Miranda were having fun with it,” said O’Meara. “They kept cracking jokes throughout the evening, especially Miranda — she kept the one-liners coming. They gave Regions and the associates a very big ‘thank you’ when it was all done.”
The first part of filming involved both singers in disguise.
“They arrived to Regions in costume, and were so unrecognizable that they got out of the car on Fourth Avenue in front of the branch, during rush hour in downtown Nashville no less, walked up the steps, through the lobby and into the branch without anyone realizing who they were,” said O’Meara. “They walked right beside me and it took me a minute to figure out who they were — and I knew they were coming!”
Besides the filming location, O’Meara said the project had several Regions ties. “The song was co-written by Brett James, a prominent songwriter who played on Middle Tennessee Area President Jim Schmitz’s team at the Regions Invitational. Also, several employees of the record label are key Regions clients as well.”
Somethin’ Bad debuted in late June at No. 5 on the Billboard Country charts, peaking at number one on the Billboard Hot Country Songs in its sixth week, becoming Underwood's 13th number one on the chart and Lambert's fifth.