Regions Ads Display Alabama Football Coach Nick Saban’s Sense of Finance
… and fashion in television commercial airing during college football season
OCT. 22, 2014 - Alabama football coach Nick Saban is getting rave reviews for his financial and fashion sense — thanks in part to Regions.
Saban appears in a pair of Regions ads that begin airing recently on ESPN and the SEC Network. When a young college student looks longingly at buying a $750 dress online, Saban advises her to rethink the expensive purchase.
“At Regions Bank, we know it’s tough for college students to manage their money,” says a Regions banker in the ad. “That’s why, sometimes, we bring in extra help.”
Enter Saban, who talks the student out of buying the dress with a deadpan delivery.
The ad came about through Regions’ partnership with the SEC Network, which debuted Aug. 14. Saban participated in the shooting of the spot in the Mal Moore Athletic Complex on the University of Alabama campus on Aug. 18. Luckie and Co. , Regions agency of record, provided creative direction. Commericals began airing the week of Sept. 20.
“Our SEC Network/ESPN partnership is opening new doors for us to expand our sponsorship marketing, said Paul Hodges, head of corporate sponsorships at Regions. “This ad is effective from an entertainment standpoint, but it also points to our efforts to bring financial education resources to college students.”
The Saban spots have drawn tremendously positive media coverage from across the nation. Some examples:
USA Today: “Alabama head coach Nick Saban starred in a tremendous commercial for Regions Bank, advising a young woman to think twice about dropping a fortune on a dress. Nick Saban knows his dresses.”
Sports Illustrated: “Alabama head coach Nick Saban is known for his ability to get the best out of young people, so Regions bank teamed up with the coach for a new commercial where he helps a college student with her finances in his trademark direct manner.
Saban also dishes out a bit of fashion advice to the young lady, which is a little bit suspect coming from a man who spends a great deal of time wearing a straw hat.”
Other outlets that covered the ads include ESPN.com, The Sporting News, SBNation and The Bleacher Report.