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A New Year, A New Start: It’s Time to Get Fit

Financial Fitness Fridays returns with video series added to in-branch and online guidance.

JAN. 6, 2017 – Are you ready again? You know, to get fit?

A new year means a fresh start. Most people focus on physical fitness. At Regions, we encourage our associates and customers to get financially fit in 2017.

Last year, we hosted more than 350 in-branch financial fitness events, involving guidance and education, as well as practical tips.

For our fifth Financial Fitness Fridays initiative, we’re adding our Junior Banker video series. These short, informative and funny videos explain banking and financial terms on subjects ranging from balancing a checkbook to identity theft.

“Our goal is to reach people wherever they are with useful information that’s designed to make managing money easier,” said Rick Swagler, head of External Affairs for Regions Bank. “To some, financial education may not sound particularly exciting, but it doesn’t have to be boring or intimidating. The activities our branches are organizing – and the content we’ll be sharing online – will be fun and informative. We believe this program will connect with people in a way that helps them save more money, manage their spending wisely and better protect their financial information.”

Regions will use the @RegionsNews Twitter handle to share financial fitness tips, infographics and important lists to help people take charge of their finances. Information will also be housed at www.regionsbanknews.com.

Financial Fitness Fridays will also include in-branch activities at hundreds of Regions locations, where Regions professionals will empower community members with information for financial success.

While Financial Fitness Fridays lasts for one month each year, Regions’ commitment to financial education is year-round. Among examples, Regions supports a variety of financial education opportunities for students at the elementary, middle, high school and collegiate levels. Further, the Insights section of Regions.com is consistently updated with relevant articles and tools to help people manage their money. And in 2016, Regions offered over 80,000 “Regions at Work” financial education presentations at employers throughout the communities Regions serves.

Regions also works closely with community partners and nonprofit organizations to share cost-free financial education with more students and adults. Organizations interested in taking advantage of complimentary financial education programs are encouraged to visit any Regions Bank branch or make an appointment through regions.com.

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